+ creative strategy + art direction
+ drew@ideabasis.com
+ 260.402.0984
CLIENT: Subaru of America, Inc.
MEDIUM: Flash + Email + Print collateral
PURPOSE: 2008 Impreza WRX STI and Forester 2.5x dealer training program
ROLE: Interactive art direction and design + Flash development + Print media design and illustration
CLIENT: Subaru of America, Inc.
MEDIUM: Print collateral
PURPOSE: 2007 Impreza 2.5i dealer training program
ROLE: Design
CLIENT: Volkswagen Certified Pre-Loved Vehicles of America, Inc.
MEDIUM: Flash + Email
PURPOSE: Owner loyalty email campaign
ROLE: Interactive art direction and design + Flash development
CLIENT: Volkswagen Certified Pre-Loved Vehicles of America, Inc.
MEDIUM: Flash based interactive game + Email
PURPOSE: Monthly owner loyalty email campaign
ROLE: Co-creative direction + Interactive art direction and design + Digital illustration
CLIENT: Volkswagen Certified Pre-Loved Vehicles of America, Inc.
MEDIUM: Flash based interactive game + Email + E-Newsletter
PURPOSE: Dealer training
ROLE: Co-creative direction + Interactive art direction + Art direction
CLIENT: LaBov and Beyond
MEDIUM: Flash
PURPOSE: Agency web site
ROLE: Interactive art direction + Flash development (Whiteboard interactions only)
CLIENT: Volkswagen Certified Pre-Loved Vehicles of America, Inc.
MEDIUM: Variably printed direct mail + HTML
PURPOSE: Upsell from used vehicles to new
ROLE: Interactive art direction + Art direction + Design
CLIENT: Unity Performing Arts Foundation
MEDIUM: Flash microsite + Flash Banners + Email + Print collateral + Direct Mail + Billboards + Logo
PURPOSE: 2008 end of the season concert promotion
ROLE: Brand marketing consultant + Creative direction + Brand management + Flash development + Interactive art direction +
Concert art direction + Digital illustration + Design
CLIENT: Unity Performing Arts Foundation
MEDIUM: Flash microsite + Flash Banners + Email + Print collateral + Direct Mail + Billboards + Logo
PURPOSE: 2007 end of the season concert promotion
ROLE: Brand marketing consultant + Creative direction + Brand management + Flash development + Interactive art direction +
Concert art direction + Digital illustration + Design
CLIENT: Volkswagen of America, Inc.
MEDIUM: Magazine page layout
PURPOSE: Owner loyalty magazine
ROLE: Design
CLIENT: Volkswagen of America, Inc.
MEDIUM: Magazine page layout
PURPOSE: Owner loyalty magazine
ROLE: Design + Digital Illustration
CLIENT: Michael and Megan Lapsley
MEDIUM: Print collateral
PURPOSE: Wedding invites and program
ROLE: Creative direction + Art direction + Design
CLIENT: Metal Spinners Board of Directors
MEDIUM: Identity development + Internal brand standards + Web site
PURPOSE: The owners of Metal Spinners made acquisitions and in so doing, creating the need for a holding company identity
ROLE: Brand analysis and market research + Creative direction + Art direction + Design + Account management