drew wallace

+ creative strategy + art direction

+ drew@ideabasis.com
+ 260.402.0984

CLIENT: Subaru of America, Inc.
MEDIUM: Flash + Email + Print collateral
PURPOSE: 2008 Impreza WRX STI and Forester 2.5x dealer training program
ROLE: Interactive art direction and design + Flash development + Print media design and illustration

portfolio work 1_2
portfolio work 1_3
portfolio work 1_4
portfolio work 1_5
portfolio work 1_6

CLIENT: Subaru of America, Inc.
MEDIUM: Print collateral
PURPOSE: 2007 Impreza 2.5i dealer training program
ROLE: Design

portfolio work 2_1
portfolio work 2_2
portfolio work 2_3

CLIENT: Volkswagen Certified Pre-Loved Vehicles of America, Inc.
MEDIUM: Flash + Email
PURPOSE: Owner loyalty email campaign
ROLE: Interactive art direction and design + Flash development

CLIENT: Volkswagen Certified Pre-Loved Vehicles of America, Inc.
MEDIUM: Flash based interactive game + Email
PURPOSE: Monthly owner loyalty email campaign
ROLE: Co-creative direction + Interactive art direction and design + Digital illustration

CLIENT: Volkswagen Certified Pre-Loved Vehicles of America, Inc.
MEDIUM: Flash based interactive game + Email + E-Newsletter
PURPOSE: Dealer training
ROLE: Co-creative direction + Interactive art direction + Art direction

CLIENT: LaBov and Beyond
MEDIUM: Flash
PURPOSE: Agency web site
ROLE: Interactive art direction + Flash development (Whiteboard interactions only)

CLIENT: Volkswagen Certified Pre-Loved Vehicles of America, Inc.
MEDIUM: Variably printed direct mail + HTML
PURPOSE: Upsell from used vehicles to new
ROLE: Interactive art direction + Art direction + Design

portfolio work 7_2
portfolio work 7

CLIENT: Unity Performing Arts Foundation
MEDIUM: Flash microsite + Flash Banners + Email + Print collateral + Direct Mail + Billboards + Logo
PURPOSE: 2008 end of the season concert promotion
ROLE: Brand marketing consultant + Creative direction + Brand management + Flash development + Interactive art direction +
Concert art direction + Digital illustration + Design

portfolio work 8_2
portfolio work 8_3

CLIENT: Unity Performing Arts Foundation
MEDIUM: Flash microsite + Flash Banners + Email + Print collateral + Direct Mail + Billboards + Logo
PURPOSE: 2007 end of the season concert promotion
ROLE: Brand marketing consultant + Creative direction + Brand management + Flash development + Interactive art direction +
Concert art direction + Digital illustration + Design

portfolio work 9_3

CLIENT: Volkswagen of America, Inc.
MEDIUM: Magazine page layout
PURPOSE: Owner loyalty magazine
ROLE: Design

portfolio work 10

CLIENT: Volkswagen of America, Inc.
MEDIUM: Magazine page layout
PURPOSE: Owner loyalty magazine
ROLE: Design + Digital Illustration

portfolio work 13_1
portfolio work 13_2

CLIENT: Michael and Megan Lapsley
MEDIUM: Print collateral
PURPOSE: Wedding invites and program
ROLE: Creative direction + Art direction + Design

portfolio work 11_1
portfolio work 11_2
portfolio work 11_3

CLIENT: Metal Spinners Board of Directors
MEDIUM: Identity development + Internal brand standards + Web site
PURPOSE: The owners of Metal Spinners made acquisitions and in so doing, creating the need for a holding company identity
ROLE: Brand analysis and market research + Creative direction + Art direction + Design + Account management

portfolio work 11_1